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This web page spinolamediation.com had the following in the site, "Mediation, Arbitration, and ADR Consulting." We saw that the website stated " Joseph Spinola is a former Justice of the New York State Supreme Court, Nassau County." It also said " He has extensive experience litigating and presiding over a wide array. Of civil disputes including complex, commercial, personal injury, medical malpractice, products liability, business, employment, labor law, premises liability, insurance coverage, and financial matters. Sample Cases can be found here." The header had Joeseph Spinola as the highest ranking optimized keyword. It is followed by mediation, mediator, and new york which isn't as ranked as highly as Joeseph Spinola. The next words spinolamediation.com used was adr consulting. alternative dispute resolute was included but will not be understood by web engines.